Fashion is fickle !


A publisher friend said, hardly anyone reads mushy poetry. That, after holding my files for a full year, was plain rude. I explained that I have to BE me, therefore I am going to be me, despite art-world trends, cheap shots, criticism, etc.


In the past 30 or 40 years, the writer has become someone who works on a well-defined career path, like any other mediocre professional, not to become a craftsman serving the community, but to project an image of herself ( partly through her writings, and also in dozens of other ways) as an artist who embodies the direction in which culture is headed. In short, the next big thing. A Rushdie, A Pamuk.

Is a career in writing finally becoming fashionable due to perks like independence, self realization, rising community sharing through tech, and a sense of equality? I have spent my entire adult life avoiding being fashionable, and now I must face up to being cutting edge?


Simply put, I do not want to handle competition. In the past, whenever my interests ( or style) became fashionable, I dropped them. I preferred the outmoded and obscure. The cutting edge merely whetted my desire to be different.However, I am not about to drop my love for the pen simply because writing careers are coming into style. Or because writers have become really fashion friendly. Sincere and chic is an intoxicating combo.


So, this is another different way of getting your attention. This here is a compilation of some inventive styles that stand on their own, in an abstract manner. These creations are representative of my obsessive narcissism, yet soothing. A few awe-inspiring art and design lovers have also extended their support and/or collaboration to make this space striking.


In keeping up with the fetishes,


Sona Ghose

SONA

Author & Writer

2017 - 2019 was dedicated to writing about fashion and innovative styles. The beautiful people of Malaysia are churning out their best artists, glamour is spreading its wings. And I am falling in love with the varieties, trends, idiosyncrasies ( mostly that) of the culture here.


On a purely business note, we offer brand image consultancy. Professionals have a brand image to live upto. How they would like their brand and themselves to be perceived by their audience, their market, becomes our job to highlight. It is an amalgam of their spirit and their passion which reaches out to attract the people they wish to attract. We offer skills, strengths, and attributes that will personify your branding process.


We collaborate with fashion designers, photo freaks, artists,  musicians, Educationists, Trainers, Geeks, mavericks, street neophytes and highlight their spunk, bring out their substance.


If you are a confident solo-prenuer, start-up, or a busy creative seeking to  market/advertise your successfully running business, or need support to highlight your brand outreach on social media, please contact us,  we will help strengthen your footing.


  • Editorial work

  • Feature Writing / Analysis

  • Press Releases & Media Consulting

  • Magazines, Memoirs & Fiction

  • Children's Series

EXPERIENCE

2012 - 2014

sHENZHENER - Business & Lifestyle magazine


A Quarterly Magazine that depicted insights from Shenzhen and subsequently rebranded the magazine as "Shenzhen Ren Mai" in January 2015


2011 - 2012

Our International Cookbook


First and Biggest Edditorial work for Charity 


2010 - 2014

Editor - SWIC Women's Magazine


Shenzhen Women's Internation Club - a non profit club for foriegn ladies in China. 


AWARDS & RECOGNITION


2017

Popular Books Award

[The Kid from the Big Apple]



2017

Readers Choice Award - Young Adult Category

[The Kid from the Big Apple]



2015

New Poets Recognition Award

[The Mad Jade]